Why is Facebook So Popular?

I am definitely confused. No only is there an enormous number of individual users, but companies, societies, organizations, television programs, and many other entities also feel a necessity to establish a presence on Facebook. Although most of these entities have good websites, they still feel compelled to maintain a Facebook presence.

Personally, I find regard Facebook to be an annoyance. It can be difficult to use, and I see little value in it. I have loads of requests from people I don’t know who indicate that they want to friend me. Early on, I consented because I did not want to be rude. Even now I worry that I might refuse the request of someone I did know long ago. I still accept requests from people who have been recommended by someone I know. But I do this only not to offend a true friend. I know of nothing that ever develops from this “friending.” With the exception of birthday greetings I receive from old acquaintances, I have seen nothing of value on Facebook. Just one inanity after another. I worry about people who do engage extensively in these activities.

I asked a friend of mine, who is extensively knowledgeable about cyberspace and who apparently spends significant time there, what he thinks about Facebook. His response was, “Never have touched it.  Who wants to be “connected” to everybody out there?!  Not me!”

I think he raises a good question. An earlier Healthymemory Blog post entitled “How Many Friends are Too Many?” addressed that very question. An evolutionary biologist, Robin Dunbar, came up with a number he modestly named, “Dunbar’s number.” He bases this number on the size of the human brain and its complexity. He calculates that the maximum number of relationships our brain can keep track of at one time to be about 150 . This number includes all degrees of relationships. This is the maximum number of relationships. The number of close, meaningful relationships is much smaller. He estimates that we have a core group of about five people with whom we speak frequently. I find this absolute number a tad small, but to be in the general ballpark. At the other extreme there are about 100 people with whom we speak about once a year. The 150 number is an absolutely maximum of people we can even generously consider as friends. So Facebook users who have friended several hundred friends have essentially rendered the term “friend” meaningless.

MIT social psychologist Sherry Turkle contends that social networking is eroding our ability to live comfortably offline.1 Although she makes a compelling argument, it is not the technology that is to be blamed, but rather how we use the technology. After all, the technology is not going to go away. There might be underlying psychological, genetic, or epigenetic substrates that contribute to the problem. Facebook, itself, can be regarded as providing affordances that contribute to this abuse.

1Price, M. (2011). Questionnaire; Alone in the Crowd. Monitor on Psychology, June, 26-28.

© Douglas Griffith and healthymemory.wordpress.com, 2011. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Douglas Griffith and healthymemory.wordpress.com with appropriate and specific direction to the original content.


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