Creativity: Turn Your Prefrontal Cortex Down, Then Up

For many years creativity was thought to be something for a gifted few. Research in cognitive psychology has indicated that we all have creative potential. It is simply a matter of fostering it. It appears that your prefrontal cortex plays a key role in creativity. Hypoactivity (low) activity in your prefrontal cortex is characteristic of people coming up with new ideas. Indeed, novelty is a necessary condition for creativity. However, novelty is not enough. The idea must be useful or have some artistic value for it to be creative. Here is where critical thinking is involved, and this involves increased activity (hyperactivity) in your prefrontal cortex. If your prefrontal cortex remains in a state of hypoactivity, no worthwhile goal will be achieved unless you want to end up in a psychotic state. Typically the way this will be described is that creativity involves two states. The first state involves the hypoactivity of your prefrontal cortex for the generation of novel ideas. The second state involves the hyperactivity of the prefrontal cortex in which you critically assess these new ideas. In reality, this is not an orderly process. In real life effective creative thought involves the switching between these two stages. First to generate ideas, and second to evaluate them. This becomes an iterative process. The Healthymemory Blog Post “Improving Nonjudgmental Awareness” provides a meditation technique inducing hypoactivity of your prefrontal cortes. The Healthymemory Blog Post “Improving Selective Attention” provides a meditation technique to induce hyperactivty in your prefrontal cortex.

An article in Scientific American Mind1 provides the following tips to maximize your creativity (with some enhancements by your blogger).

Become an expert. If your going to be creative you need something in which to be creative. You need to develop a solid knowledge base to connect remote ideas and to see their relevance to a problem.

Observe. When trying to come up with a new product or service, study how people use what is currently available and what problems they face. If this is an artistic endeavor, try to understand why people like what they like.

Know your audience. Walk in the shoes of the intended consumer. How would child use a remote controller? How would an elderly person access a voting booth. How can I make this for a vegan? How can I produce a piece of art appealing to this audience?

Step Out of Your Comfort Zone. Seek activities outside your field of expertise. Take a class; read a book; travel to a foreign country. The hope is that new experiences will foster novel thoughts.

Be willing to work alone. Although group brainstorming can help you synthesize your ideas, it is more effective if you have started the creative process on your own.

Talk to outsiders about your work. A different perspective help you see alternative solutions or possible faults with your original idea.

Have fun. Good moods forge remote associations. Up beat music might help, but also makes tasks that demand focus more difficult. To concentrate, dampen your demeanor with sad songs.

Take a nap or let your mind wander. Sleep and daydreaming can make yo work your unconscious mind work on a problem that is stumping you. (This is my favorite technique!)

Take a break. Occupying your mind with a different task can unleash novel solutions. (another personal favorite!)

Challenge yourself. Disrupt you daily routine. Abandon your initial idea (even if it works) and look for a new one. Borrow from other people’s answers and try to improve them.

This last item reminds me of a statement that is attributable to Picasso, I believe (again if I err, please comment and correct me). “Good artists borrow. Great artists steal.”

1Chrysikou, E, G. (2012). Your Creative Brain at Work. July/August, pp. 24-31

© Douglas Griffith and healthymemory.wordpress.com, 2012. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Douglas Griffith and healthymemory.wordpress.com with appropriate and specific direction to the original content.

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One Response to “Creativity: Turn Your Prefrontal Cortex Down, Then Up”

  1. Stopping burnout; the changing pressures of modern living, and how to deal with them « Well, This Is What I Think Says:

    […] Creativity: Turn Your Prefrontal Cortex Down, Then Up (healthymemory.wordpress.com) […]

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