The title of this post is the title of a book by ”Steven D. Levitt & Stephen J. Dubnar. The subtitle is “The Authors of Freakonomics Offer to Retrain Your Brain.” The beginning chapter offers the following two sentences, “The modern world demands that we all think a bit more productively, more creatively, more rationally, that we think from a different angle, with a different set of muscles, with a different set of expectations, that we think with neither fear nor favor, with neither blind optimism nor sour skepticism. That we think like—ahem-a Freak.
Their first two books, “Freakonomics,” and “Superfreakpnomics” were animated by the follow set of ideas:
Incentives are the cornerstones of modern life.
Knowing what to measure, and how to measure it, can make a complicated world less so.
The conventional wisdom is often wrong.
Correlation does not equal causality.
They also warn us about letting our biases color our view of the world. “A growing body of research suggests that even the smartest people tend to seek out evidence that confirms what they already think, rather than new information that would give them a more robust view of reality.” HM would like to inset here that one of the major sources of biases are from ideologies. Ideologies are dangerous as are the ideologues who promulgate them.
They also warn us about running with the herd. “Even on the most important issues of the day, we often adopt the views of our friends.”
The authors also note, “Another barrier to thinking like a Freak is that most people are too busy to rethink the way we think—or to even spend much time thinking at all.” To underscore this point they quote George Bernard Shaw, a world-class writer and a foundered of the London School of Economics who wrote, “Few people think more than two or three times a year.” He reportedly said, “I have made an international reputation for myself by thinking once or twice a week.”
HM would like to cast these statements in terms of Kanheman’s Two System view of cognition. System 1 is fast, automatic, and emotional. System 2 requires mental effort and can be thought of as thinking. Clearly Shaw was speaking about serious and prolonged System 2 processing.
There will be several more posts base on “Think Like a Freak,” but there is much more to be found by reading the book.
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