This is another in a series of blogs based on Victor Strecher’s Book, “Life on Purpose.” The Japanese have a word for “Life on Purpose” and that is “ikigai”, which is used in these posts because it has an earlier appearance in this blog and is shorter.
Aristotle stated that eudaemonia is found more among those who have “kept acquisition of external goods within moderate limits” and that “any excessive amount of such things must either cause its possessor some injury, or, at any rate, bring him no benefit. Niemiec and colleagues were interested in whether eudaemonic versus hedonic aspiration of individuals just beginning their careers had an influence on well-being. So they did a study of graduating college students, and found first, and not surprisingly, that they were more likely to attain what they had aspired to. Those who placed importance on hedonic pursuits, money, fame, and image were more likely to find them, whereas those who aspired to eudaemonic pursuits, greater personal growth, relationships, and community, were more likely to achieve them.
The key finding follows: Those who attained hedonic aspirations reported greater anxiety and physical symptoms of poor health, whereas those attaining eudaemonic aspirations reported greater life satisfaction, self-esteem, and positive feelings.
The next question is whether we vary in our neural responses to eudaemonic versus hedonic rewards. To address this question researchers examined activation in the ventral striatum of adolescents when engaged in eudaemonic versus hedonic decision making. The ventral striatum is located in a part deep in the brain that’s associated with rewards. The adolescents’ brains were scanned using functional magnetic resonance imaging (fMRI) while making eudaemonic decisions to donate money to others or hedonic decisions to keep the money. Adolescents who had more blood flow to the ventral striatum during eudaemonic versus hedonic choices could be identified. The symptoms of depression were measured in the beginning of the study and one year later. After a year, adolescents with greater activation of their brain’s reward system while giving money had, on average, a decline in depressive symptoms, whereas those with greater activation in this system when keeping the money had an increase in depressive symptoms.
Dr. Strecher concludes, “This further confirms that eudaemonic and hedonic forms of happiness are indeed different and that they produce very different effects.”