As persuasion is an important topic for success and as Adams did an exceptional write up of these skills in “How to Fail At Almost Everything and Still Win Big”, more detail will be provided in summarizing its content.  Adams has written a book on persuasion titled “Win Bigly”, which will be published later this year.  Adams provides this list of persuasive words and phrases in “How to Fail…”:

Studies by psychologist Robert Cialdini have shown that people are more cooperative when you ask for a favor using a sentence that includes the word “because,” even if the reason you offer makes little or no senses.  Apparently “because” signals reasonableness and reasonableness allows people to let down their defenses and drop their objections.

Would you mind…?
Adams has found that any question beginning with “Would you mind…” tends to be well received.  The question comes across as honest, and shows concern for the other person.  This is a powerful combination.

I’m not interested
This is used to stop someone from trying to persuade you.  The worst thing to do is to try to give some logical-sounding reason why you’re not interested.  This is a conversational killer with the goal of killing the conversation.

I don’t do that
Again, rather than trying to provide a logical excuse, make a statement that sounds like a hard and fast rule.  And if someone asks for a reason, simply say “I’m not interested.”

I have a rule…
Like the two previous examples, this is another good antipersuasion technique.  This sounds convincing and somewhat polite, while offering no reason whatsoever.

I just wanted to clarify…
is used when statements are so mind-numbingly stupid, evil, or mean, that a direct frontal assault would only start fights.  If the clarification question is phrased correctly, it will shine an indirect light on the problem and provide a face-saving escape path.

Is there anything you can do for me?
This question frames you as the helpless victim and the person you’re trying to persuade as the hero and problem solver.  That’s a self-image that people like to reinforce when they have the chance.  When you deputize someone to be your problem solver, you create a situation in which he or she has a clear payoff.

Thank you
A thank you is like a treat for a human.  When you do something generous or nice, you like to know it’s appreciated.  If you want people to like you, for business or for your personal life, pay special attention to the quality of your thanks.

This is just between you and me
The right approach to sharing a secret is to start small.  Make sure the small secrets stay secret before you try anything riskier.  One way to judge your risk is to be alert for other people’s secrets that are being relayed to you.  Someone who is bad at keeping one kind of secret is probably bad at keeping all secrets.  You won’t be exempt.

Some people act more decisively than others, and this can be both persuasive and useful.  But don’t confuse your artificial sense of decisiveness with a need to be right all the time.

People respond to energy in others.  Energy is contagious.  People like how it feels.  If you show enthusiasm, others will want to experience the same rush.

These examples provide just a brief synopsis of Adams’  advice regarding persuasiveness.  To learn more, just read the book.


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