This is the sixth post based on a new book by Douglas Rushkoff titled “TEAM HUMAN.” The title of this post is identical to the title of the sixth section of this book. Rushkoff begins, “When autonomous technologies appear to be calling all the shots, it’s only logical for humans to conclude that if we can’t beat them, we may as well join them. Whenever people are captivated—be they excited or enslaved—by a new technology, it becomes their new role model, too. “

“In the Industrial Age, as mechanical clocks dictated human time, we began to think of ourselves in very mechanical terms. We described ourselves as living in a ‘clockwork universe,’ in which the human body was one of the machines.” Mechanical metaphors emerged in our language. We needed to grease the wheels, crank up the business, dig deeper, or turn a company into a well-oiled machine.

In the digital age we view our world as computational. Humans are processors; everything is data. Logic does not compute. He multitasks so well he’s capable of interfacing with more than one person in his network at a time.

Projecting human qualities onto machines is called anthropomorphism, but we are projecting machine qualities onto humans. Seeing a human being as a machine or computer is called mechanomorphism. This is not just treating machines as living humans; it’s treating humans as machines.

When we multitask we are assuming that, just like computers, we can do more than one task at a time. But research has been shown, and related in healthy memory blog posts, that when we multitask, our performance suffers. Sometimes this multitasking, such as when we talk, or even worse, text, while we are driving, we can die.

It is both curious and interesting that drone pilots, who monitor and neutralize people by remote control from thousands of miles away, experience higher rates of post-traumatic stress disorder than “real” pilots. An explanation for these high rates of distress is that, unlike regular pilots, drone pilots often observe their targets for weeks before killing them. These stress rates remain disproportionately high even for missions in which the pilots had no prior contact with the victims.

Rushkoff writes that a more likely reason for the psychic damage is that this drone pilots are trying to exist in more than one location at a time. They might be in a facility in Nevada operating a lethal weapon system deployed on the other side of the planet. After dropping ordnance and killing a few dozen people, the pilots don’t land their planes, climb out, and return to the mess hall to debrief over beers with their fellow pilots. They just log out, get into their cars, and drive home to the suburbs for dinner with their families. It’s like being two different people in different places in the same day. But none of us is two people or can be in more than one place. Unlike a computer program, which can be copied and run from several different machines simultaneously, human beings have one “instance” of themselves running at a time.
Rushkoff writes, “We may want to be like the machines of our era, but we can never be as good at being digital devices as the digital devices themselves. This is a good thing, and maybe the only way to remember that by aspiring to imitate our machines, we leave something even more important behind: our humanity.’

The smartphone, along with all the other smartphones, create an environment: a world where anyone can reach us at any time, where people walk down public sidewalks in private bubbles, and where our movements are tracked by GPS and stored in marketing and government databases for future analysis. In turn, these environmental factors promote particular states of mind, such as paranoia about be tracked, a constant state of distraction, and fear of missing out.

The digital media environment impacts us collectively, as an economy and as a society. Investors’ expectations of what a stock’s chart should look like given the breathtaking pace at which a digital company can reach “scale” has changed, as well as how a CEO should surrender the long-term health of a company for the short-term growth of shares. Rushkoff notes that the internet’s emphasis on metrics and quantity over depth and quality has engendered a society that values celebrity, sensationalism, an numeric measures of success. The digital media environment expresses itself in the physical environment s well; the production, use, and disposal of digital technologies depletes scarce resources, expends massive amount of energy, and pollutes vast regions of the planet.

Rushkoff concludes, “Knowing the particular impacts of a media environment on our behaviors doesn’t excuse our complicity, but it helps us understand what we’re up against—which way things are tilted. This enables us to combat their effects, as well as the darker aspects of our own nature that they provoke.”

If one assumes that humanity is a pure mechanistic affair, explicable entirely in the language of data processing then what’s the difference whether human beings or computers are doing that processing. Transhumanists hope to transcend biological existence. Kurzweil’s notion of a singularity in which human consciousness is uploaded into a computer has been written off in previous posts. The argument that these previous posts has made is that biology and silicon are two different media that operate in different ways. Although they can interact they cannot become one.

Rushkoff’s concludes, “It’s not that wanting to improve ourselves, even with seemingly invasive technology, is so wrong. It’s that we humans should be making active choices about what it is we want to do to ourselves, rather than letting the machines, or the markets propelling them, decide for us.

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