Bad for Business, Good for You

This is the fourth post in a series of posts on book by Cal Newport titled “Deep Work:  Rules for Focused Success in a Distracting World.”  The title of this section is identical to the title of a section in “Deep Work: Rules for Focused Success in a Distracting World” by Cal Newport. He writes that deep work should be a priority in today’s business climate. And here are the reasons for this paradox: deep work is hard and shallow work is easier, in the absence of clear goals for your job, the visible busyness that surrounds shallow work becomes self-preserving, and that our culture has developed a belief that if a behavior is related to “the Internet,” then it’s good-regardless of its impact on our ability to produce valuable things. All of these trends are enabled by the difficulty of directly measuring the value of depth or the cost of ignoring it.

Newport continues, “If you believe in the value of depth, this reality spells bad new for business in general, as it’s leading them to miss out on potentially massive increases in value production. But for you, as an individual, good news lurks. The myopia of your peers and employees uncovers a great personal advantage. Assuming the trends outlined here continue, depth will become increasingly rare and therefore increasingly valuable. Having just established that there’s noting fundamentally flawed about deep work and nothing fundamentally necessary about the distracting behaviors that displace it, you can therefore continue with confidence with the ultimate goal of this book: to systematically develop your personal ability to go deep—and by doing so, reap great rewards.”

The problem here is whether your employers will allow your to go deep. A subsequent post will provide some tips for coping with your employer. But regardless of your job going deep leads to a healthy memory. It involves heavy amounts of System 2 processing. This builds a cognitive reserve that greatly reduces the problem of suffering the behavioral or cognitive indications of Alzheimer’s or dementia. It should also lead you to a more satisfying personal life.

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