Posts Tagged ‘Adam Lineman’

Crowdsourcing

January 18, 2019

This is the sixth post in a series of posts on a book by P.W. Singer and Emerson T. Brooking titled “Likewar: The Weaponization of Social Media. The terrorist attack on Mumbai opened up all the resources of the internet using Twitter to defend against the attack. When the smoke cleared, the Mumbai attack left several legacies. It was a searing tragedy visited upon hundreds of families. It brought two nuclear powers to the brink of war. It foreshadowed a major technological shift. Hundreds of witnesses—some on-site, some from afar—had generated a volume of information that previously would have taken months of diligent reporting to assemble. By stitching these individual accounts together, the online community had woven seemingly disparate bits of data into a cohesive whole. The authors write, “It was like watching the growing synaptic connections of a giant electric brain.”

This Mumbai operation was a realization of “crowdsourcing,” an idea that had been on the lips of Silicon Valley evangelists for years. It had originally been conceived as a new way to outsource programming jobs, the internet bringing people together to work collectively, more quickly and cheaply than ever before. As social media use had sky rocketed, the promise of had extended a space beyond business.

Crowdsourcing is about redistributing power-vesting the many with a degree of influence once reserved for the few. Crowdsourcing might be about raising awareness, or about money (also known as “crowdfunding.”) It can kick-start a new business or throw support to people who might have remained little known. It was through crowdsourcing that Bernie Sanders became a fundraising juggernaut in the 2016 presidential election, raking in $218 million online.

For the Syrian civil war and the rise of ISIS, the internet was the “preferred arena for fundraising.” Besides allowing wide geographic reach, it expands the circle of fundraisers, seemingly linking even the smallest donor with their gift on a personal level. The “Economist” explained, this was, in fact, one of the key factors that fueled the years-long Syrian civil war. Fighters sourced needed funds by learning “to crowd fund their war by using Instagram, Facebook and YouTube. In exchange for a sense of what the war was really like, the fighters asked for donations via PayPal. In effect, they sold their war online.”

In 2016 a hard-line Iraqi militia took to Instagram to brag about capturing a suspected ISIS fighter. The militia then invited its 75,000 online fans to vote on whether to kill or release him. Eager, violent comments rolled in from around the world, including many from the United States. Two hours later, a member of the militia posted a follow-up selfie; the body of the prisoner lay in a pool of blood behind him. The caption read, “Thanks for the vote.” In the words of Adam Lineman, a blogger and U.S. Army veteran, this represented a bizarre evolution in warfare: “A guy on the toilet in Omaha, Nebraska could emerge from the bathroom with the blood of some 18-year-old Syrian on his hands.”

Of course, crowdsourcing can be used for good as well as for evil.