Posts Tagged ‘Amazon’

How Google and Facebook Hooked Us—and How to Break the Habit

February 17, 2018

The title of this post is identical to the title of a post by Douglas Heaven in the Features section of the 10 February 2018 issue of the New Scientist.

In 2009 Justin Rosenstein created Facebook’s “Like” Button. Now he has dedicated himself to atoning for it. Martin Moore of King’s College London said, “Just a few years ago, no one could say a bad word about the tech giants. Now no one can say a good word.” The author writes, “Facebook, Google, Apple and Amazon variously avoid tax, crush competition, and violate privacy, the complaints go. Their inscrutable algorithms determine what we see and what we know, shape opinions, narrow world views and even subvert the democratic order that spawned them.”

“Facebook knew right from the start it was making something that would exploit vulnerabilities in our psychology. Behavior design for persuasive tech, a discipline found at Stanford University in California in the 1990s, is baked into much of big tech’s hardware and software. Whether it is Amazon’s “customers who bought this also bought function”, or the eye-catching red or orange “something new” dots on you smartphone app icons, but tech’s products are not just good, but subtly designed to control us, even to addict us — to grab us by the eyeballs and hold us there.”

The article goes on and develops this theme further. Here are data points offered in the article. There are 2 billion Active Facebook Users. 88% of Google’s 2017 income came from advertising. 20% of global spending on advertising goes to Facebook and Google.

And these products have been used to interfere with democracy and to subvert elections.

The article goes on and discusses various regulatory approaches for dealing with these problems, but warns about unintended consequences.

The most telling point follows: “But if big tech’s power is based entirely on our behavior, the most effective brake on their influence is to change our own bad habits.” This point has long been advocated in the healthy memory blog. The web is filled with tips for tuning out as is the healthy memory blog. Entering “technology addiction” will lead you to ways to free yourself from this addiction. Entering “Mary Aiken” will lead you to many posts based on her book “The Cyber Effect,” which you might find are well worth your time.

© Douglas Griffith and healthymemory.wordpress.com, 2018. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Douglas Griffith and healthymemory.wordpress.com with appropriate and specific direction to the original content.

Ipad for Transactive Memory

March 25, 2015

Remember that transactive memory consists of all memory that is resident outside of ourselves. So memories held by our fellow beings are part of transactive memory. Memories resident in technology, be it paper or electronic, are all types of transactive memory. Unfortunately, one of my many shortcomings is my lack of systems for organizing my information. I have articles I stored as a graduate student that I have kept in boxes and moved them along within me whenever I moved. Unfortunately,the probability that I will ever find them again is close to nil. We are currently living in temporary quarters while I home is being remodeled. The remodeling will provide more space and bookshelves. These are much needed, because there were times when I could not find a book I read, but I knew it had information I needed to review. In these cases it was frequently more expedient to reorder the book from Amazon.

I was excited by the invention of the Kindle and other electronic readers. I purchased a Kindle and liked it. It was especially useful for cruises as I did not have to pack so many books. Neverthelesss, I found the display to be too small, so I used in sparingly. My recent purchase of an iPad eliminated the display size problem, but initially I did have problems regarding the logic of the interface. Several consultations with Apple Geniuses solved these problems and I am now a most satisfied user even though I use it primarily as a reader. An earlier post related by experiences using it at the APA convention (see the healthymemory blog post “Attendance at the 2014 Convention of the American Psychological Association). Frankly I find it easier doing email and writing with my laptop. The potential of the iPad is large, but it is unlikely that I shall avail myself to most of it.

From now on electronic versions of most written material will be preferred. Most books will be purchased on Amazon and downloaded to the Kindle app on my iPad. The iPad mitigates many logistical problems and provides an easy way of accessing information I am still in a learning process and my appreciation of the iPad as a device for transactional memory is growing.

© Douglas Griffith and healthymemory.wordpress.com, 2014. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Douglas Griffith and healthymemory.wordpress.com with appropriate and specific direction to the original content.