Posts Tagged ‘Digital Truth Serum’

These Posts Only Scratched the Surface

September 5, 2017

Of the groundbreaking book by Seth Stephens-Davidowitz “Everybody Lies: Big Data, New Data, and What the Internet Reveals About Who We Really Are, ” the preceding posts have only scratched the surface. The adjective groundbreaking is appropriate as this book opens up a new and very valuable source of data, internet searches. These searches bypass most of our defenses and provide a more accurate view of the person making the searches. Seth describes not only how words are used as data, but also how bodies and pictures are used as data.

One section is titled Digital Truth Serum. In addition to Hate and Prejudice, and the Internet itself it covers the truth about customers, child abuse, abortion, and sex. HM expects that this book will become a best seller primarily for its truth about these very sensitive topics. Much of this true content is depressing and the author asks, “Can We Handle the Truth?”

A section titled Zooming In discusses
What’s Really Going on in Our Counties, Cities, and Towns?
How We fill Our Minutes and Hours
Our Doppelgängers
Seth tells stories using data.

A section titled All the World’s a Lab discusses the techniques Google and other companies use to test and evaluate their presentations. It also discusses what Seth terms Natures Cruel—but Enlightening Experiments.

The last part of the book is titled: BIG DATA HANDLE WITH CARE.
Here he discusses what Big Data Can and Cannot Do that includes The Curse of Dimensionality and The Overemphasis on What is Measurable. Although the discussion is technical, it should be accessible to most readers.

The penultimate chapter discusses two dangers:
The Danger of Empowered Corporations
The Danger of empowered Governments