Posts Tagged ‘self talk’

Conclusions for Suggestible You

March 29, 2017

There have been a dozen posts on Erik Vance’s “Suggestible You:  The Curious Science of your Brain’s Ability to Deceive, Transform, and Heal” because there is so much interesting material that is relevant to a healthy memory.  Nevertheless, these posts just scratch the surface.  Readers are encouraged to read the original book.

The power of our minds is enormous.  Our brains are an extremely valuable gift.  We need to use them to best advantage and to help them grow.  It is hoped that these dozen or so “Suggestible You” posts have accomplished  that.

Not much has been written about meditation, not because meditation was not covered in the book.  It was covered, but HM thought that the importance of meditation had been covered fairly well in other healthy memory blog posts.  And there will be many more posts on mindfulness and meditation in the future.

Suggestibility can have an enormous effect on many medical conditions, but not all of them.  Although Parkinson’s responds well to placebos, Alzheimer’s does not.  This makes sense, because suggestibility  involves the brain and Alzheimer’s destroys the brain.  The healthy memory blog has many posts on how to build a cognitive reserve.  There are many people who died with the defining amyloid plaques and neurofibrillary tangles of Alzheimer’s, have never shown any of the cognitive or behavioral symptoms.  It is said that a cognitive reserve precluded the cognitive and behavioral symptoms.

Anxiety responds to placebos, as does depression.  The pharmaceutical companies are spending a fortune trying to beat placebo effects.   But obsessive-compulsive disorders traditionally do not respond well to placebos.  Although the pain and nausea of cancer can be eased with placebos, tumors cannot.  Vance writes that the spontaneous regression—the sudden retreat of a tumor for no obvious reason is more common than you might think, but is not a product of suggestion (at least not that we know of).

And don’t forget to be suggestible to yourself.  When sad, remember that you can cheer yourself up, and that it is your mind and the chemicals in your body that affect your mood.  And you do have an ability to control your emotions due to your own suggestibility.  Meditation and mindfulness can also help here.

© Douglas Griffith and, 2016. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Douglas Griffith and with appropriate and specific direction to the original content.

Suggestible You 9

March 25, 2017

“Suggestible You” is the title of a book by Erik Vance.  The subtitle is “The Curious Science of Your Brain’s Ability to Deceive”, Transform, and Heal.  This post is about the placebo response and related phenomena.   This is the ninth post on this book.

This post is on what might be called “marketing placebos.”  You can market yourself to yourself through what you think about yourself and via self talk.  “I  have a chance, I think I should apply for the job, position, …”  “versus “I have no chance for the job, position, …, so I’m not going to apply.”  A much larger example might be, “life is not worth living” versus, “Such an opportunity life presents, think of all the things I can learn, all the things I can do, the nice friends I can have.”  In fact, just forcing ourselves to smile can make us feel better.

Marketing placebos are like pain placebos in that they require healthy input from the reasoning prefrontal parts of the brain.  Most companies achieve this in one of two ways.  One way is by creating, cultivating, and enhancing a particular brand.  The other is via the price tag.  If a company tells you it has a new line of brain-enhancing drinks, and you believe it, you’ll likely find that, your cognitive performance actually improves after drinking it.  And if they tell you it’s an especially expensive brand, your performance will likely go up even more.  This same principle applies to branding.  Vance notes that studies suggest that athletes perform better when they drink favored water out of a Gatorade bottle.  And students’ test scores rise when they use a pen labeled “MIT.”

The researchers who did these studies correlated the subjects’ level of suggestibility to how they thought about the nature of intelligence and learning.  Those who thought of intelligence as more or less fixed were more suggestible to brands than those who saw intelligence as fluid.  So readers of the healthy memory blog should not be as suggestible to brands  as people who do not read this blog.  This is because growth mindsets are repeatedly advocated in this blog.  If this point is not obvious, enter “growth mindsets” or “Carol Dweck” into the healthy memory blog search block.

Fad diets can be regarded as an example of marketing placebos.  Key to the success of these diets, is a good story that makes the diet compelling.  The placebo effect likely plays a large part in the initial success of the diet.  And in the long term, few of them work.  Lost weight usually finds a way to return.

Vance argues that this same expectation applies to most of the “toxins” we read about.   He writes, “Evil free radicals and toxins are just stories.  We buy them or we don’t.”  And remember the role that social inputs play in amplifying placebo effects.

These effects extend to athletics.runners who thought they were getting blood doping shaved 1.2% of their times.  Another study demonstrated that weight lifters improved their performance by 12% to 16% when they were taken caffeine (a known, albeit legal performance enhancer), but were actually only taking placebos.