This post is based on an important book by David DeStono titled How Gratitude Can Help Us Help Ourselves.
At a psychological level, gratitude isn’t about the past; it’s about the future. It pushes people to work in the moment to benefit what is to come. It’s an extremely active state, not a passive one. It influences decisions about what to do next.
Here is the difference between feeling grateful and feeling indebted. Damn, now I have to get you something. Sometimes receiving a gift or a favor makes your heart swell with gratitude; other times it can lead to an annoying sense of responsibility. How you value the gift or favor is the deciding factor. What unifies experiences of gratitude is the receipt of something one desires that comes at a cost to someone else.
We’re grateful when we feel others have invested in us, which makes us willing to return the favor in the future. Sociologist George Simmer captured it best when he likened gratitude to the moral memory of humankind; it doesn’t let you forget you owe someone something. Whether you’re paying people back for their “investment” in you with money, time, or effort, gratitude nudges you to forestall or divert your own gains in the moment in the service of building or maintaining beneficial relationships for the long term. Dr. DeStono urges us to think of it this way. A failure to show gratitude is often taken as an affront by someone who went out of their way to do something nice for you. And as affronts accrue, relationships die. That’s why even if people don’t truly feel grateful, there is a social norm to fake it: to say “thank you” and appear appreciative. But the real power of gratitude doesn’t come only from its expression; it comes from its shaping of behavior.
If gratitude encourages cooperation through self-control, there is a straightforward prediction. When people feel grateful, they should devote more effort to help someone else, even if that help entails less than pleasant actions. So, how can one research this topic? If you want to know how gratitude affects people, you can’t just ask them. Work by Daniel Gilbert and Timothy Wilson has shown that not only are people poor at accurately predicting what they’ll feel in response to future hypothetical situations, they’re even worse as guessing how those feelings will affect their decisions. So asking someone what they’d do if they felt grateful is a scientific dead end. Examining how an emotion impacts decisions requires getting people to feel that emotion in real time and then seeing what they do when true costs and benefits—time, money—are on the line. But how do you make people feel grateful in the confines of a research lab?
The researchers realized that for people to feel grateful they first had to get stuck with a problem; they had to own it. Only after that when they were feeling the despair, could some elicit gratitude by swooping in to help them out of their predicament.
The researchers brought people into the lab two at a time and sat them down in adjacent cubicles. One of the two was an actual participant, the other a confederate. They were set to work completing a computerized task that was designed specifically to be long and boring. At the end of the task, people were led to believe that their score would appear on the computer monitor for the researcher to record. The only catch was that, unbeknownst to the participants, the computer they were working on was rigged to crash right as it was supposed to be calculating the final score. When it did so, there was an audible groan or expletive that brought the participant’s plight to the researcher’s attention. Here she’d inform the participant that unfortunately he’d have to redo the onerous task in its entirety. This pronouncement usually brought on more groans or expletives.
The participants believed that they were stuck and they were in for another twenty minutes of effortful tedium. The person sitting in the next cubicle was a confederate of the researchers. Her computer didn’t have technical issues and on getting up to leave she stopped, looked at the true participant and said something along the lines of “Yikes! That’s terrible. My computer didn’t crash. I wonder why yours did? Hmm.” She looked at her watch and said, “I do have to run to my campus job, but let’s see if I can help figure this out. I’m pretty good with computers.” Then she’d start playing with the cords and keyboard, during which time she would surreptitiously hit a key to start a countdown for the computer to come back to life. When it did, one could usually see the gratitude on people’s faces. And to back it up, the relieved souls almost always reported feeling a good deal of gratitude when their emotions were subsequently measured.
The grateful participants left the lab and headed to the building exit. But before they got there, they came upon the person who had helped them fix their computer a few minutes before. This confederate, who now appeared to be collecting data for a class project of her own, would ask the approaching participants if they could help her out. She needed people to complete a bunch of psychological tests. If they agreed, she’d sit them down to work in a room, saying the more time they were willing to devote to completing the tedious tests, the more help it would be. When they were done all they had to do was leave their work in a folder.
The researchers compared the amount of time grateful people spent working to help the confederate compared with that spent by people in the control group (who were in a neutral emotional states as they did the same experiment without their computer crashing), there was, not surprisingly, a dramatic difference. Those who felt gratitude made more effort to help their benefactor, they spent 30% more time working on the tests. Moreover gratitude was directly linked to perseverance in a dose-dependent way. It wasn’t simply knowing that someone had previously helped them that led people to work harder. Rather, it was the level of gratitude they felt in response to that a help; as their level of gratitude increased, so did their efforts and time on the task.
Although the researchers were pleased with the results, they still had a nagging worry: it was possible that people helped the confederate not because they were grateful, but simply because they felt they owed her a debt. To check whether it was truly gratitude rather than a sense of indebtedness, they ran the experiment again but with one key change. Now the person who asked the participants for help as they were leaving the building wasn’t the person who had previously offered to help in the lab bout a complete stranger (an actor working for the researchers). Still the effect was replicated.
Adam Grant of the Wharton business school has researched the important role giving plays in success. In his analysis of givers versus takers—people who are willing to devote time and effort to help others versus those who benefit from help but refuse to return the favor he found that on most every metric of success givers, over the long haul come out on top. As in most cases there can be too much of a good thing; giving repeatedly and unconditionally can make one a doormat. But outside of this aberrant case, generosity ensures that you’ll be valued and paid back in spades. One major benefit of gratitude is that it offers perhaps the fastest and easiest route to instill a readiness to give—one that does not rely on force of will and resists being subverted by motivated, selfish reasoning.